How to choose the right influencer for my brand ?


Many brands ask me how to choose the right influencer, so first we must understand that a different influencer can be suitable for each brand.

Today there are many great influencers and each one has a different value. In the next series of articles we will try to specify the right influencer for each one.

In general, it can be said that there are influencers who provide high value content and invite viewers to take part in the conversation. The level of involvement of their users and engagement are super important.

Chek the number of comments, if there are a lot of comments, then the topic is hot and interesting. Our experience shows that the influencer's relationship with the users is an important measure.

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